My site had been down for quite some time (about six months I think) and finally after much sweat and stressing over it I'm back up to the public.

What happened?

Well as most of my friends and long time clients and supporters know I was originally selling t-shirts on the streets of NY full time since 2009. According to NY street vending laws you can't sell t-shirts without a vendors license regardless of whether they are your unique designs or not. The catch is you cant get a vendors license unless you are a veteran of the US Army (That brings up a host of questions I don't have time to answer). In the summer of 2012 I had been arrested for the 5th time and I was facing weeks in jail just for trying to feed myself.

I was left with two choices get a day job and risk sapping my creative energy or switch to bringing pure art items to the street which are protected by the first amendment. I chose the latter.

Now, the thing is my entire strategy on the street and client base was built for prints on shirts. Let alone the fact I never painted outside of Jr high school. So their was a learning curve added to the fact I was now preparing to sell an item that nobody needs. As much as people may love art in a shitty economy most people could bare to live with white walls and keep paying their bills on time. 

So all in all I had a tough task at hand. My income went down I lost clients temporarily, I had expenses, I made shitty art, but I learned and I learned and as most my friends would tell you I am relentless.

The Brite Side

The good news is I already had a head start on my "new painting career identity" with my collection of icons I created while attempting to build a brand. So as I learned how to paint better and better I crawled my way back financially as well. Now I still have alot to learn I'll be the first one to admit that. Most people would say you should never say these things to collectors or gallerists but that's just silly in my view. I fully expect my work to keep getting better and better but these early works are quite good and affordable. I feel that after a year and a half of work I'm once again proving myself to be a valuable member of the New York City art community.

I've fallen in love with the process of making paintings and I look forward to extending my skills to their limits and contributing to the culture of NY and the streets of Soho. As long as the streets are continuing to support my work I will keep making affordable art and certainly when the time comes I will make apparel available as well.


Dan Cruz


  Soho    Prince St. between Wooster St. & Greene St.


Prince St. between Wooster St. & Greene St.

AuthorDan Cruz